Competition to attract top talent for accounting firms is fierce.
With fewer people entering the financial services industries — and the big quit showing no signs of slowing down — accounting firms must use all available resources to attract the best candidates.
In response, senior executives are asking their marketing teams to step up to find talent. These marketers are turning to an oft-overlooked tool to attract potential recruits: their company’s website. Unfortunately, not all websites are designed for this audience.
Your website is the center of your employer brand
Much like the buyer journey when evaluating you as a service provider, potential employees are looking for information to help them make the right career choice. Today, it’s common for job seekers to check a company’s website for information about its culture, management team, and services in preparation for a job interview.
Will they be able to find this information on your website?
If your website is disorganized or rarely updated, you risk scaring away your best prospects. Your website is an essential part of your employer brand, so it’s essential that you prioritize updating or redesigning it with future job candidates in mind. Let your website tell the story of your company’s culture, values and expertise.
Use your website to put your best foot forward
Let’s look at seven best practices for attracting the recruits you need: