There are many website building services on the market, and it can be difficult to determine which one is best for your business, which undoubtedly has its own specific needs.
While every builder tends to highlight the best features it offers, we’re here to discuss the warning signs to look out for when investing in a website builder, and what you need to know for sure. sure to choose the best one for your business.
To make sure you’re not hit with buyer’s remorse or stuck with a website building solution you’re not happy with, we recommend that you read the fine print and understand the terms and conditions of everything. website builder before making a business purchase. Do your research and read the fine print before making a purchase so you can choose the best website builder (opens in a new tab) for your needs.
1. Sneaky Extra Costs
Some of the biggest things to look out for when buying a website builder are hidden costs in the form of important features – like social media integration, a custom domain name, or e-commerce. (opens in a new tab) analytical – that the service leads you to believe that it will be included in the base price before you sign up, but in reality this is not the case.
Many website builders offer a low introductory price, then increase the fees dramatically after the first payment period, often a year. This is something to be aware of when choosing a builder, as it can end up costing you money and time in the long run, if you decide to rebuild your website on another platform. .
Avoid website builders whose fees increase dramatically after the first payment cycle, which will usually be reported when you sign up for the service. Instead, invest in one that has a consistent monthly price or offers discounts on annual or multi-year pricing plans. This way you can both budget accordingly and not be surprised by an increase in fees in the future.
2. Lack of role models
The best website builders offer a wide selection of templates. Templates allow you to quickly create a professional-looking website without having to start from scratch. If a builder doesn’t have a wide selection of templates – or doesn’t allow you to import your own – it’s likely that your company’s website will be limited in its unique look, negatively impacting the brand identity.
WordPress lets you design and import your own themes, as well as choose from a set of premium templates when you commit to certain website builder plans. Wix (opens in a new tab) has more than 200 templates where you can drag and drop your images, texts and videos. To put it simply, the more designs you have to select, the more likely you are to find one that matches the aesthetic you are looking for.
3. No free plan or money back guarantee
Some website builders advertise a free trial, but switch users to a paid plan after it ends. Others offer a money-back guarantee, but only if you cancel within the first 30 or 45 days.
To avoid long-term issues, choose a website builder with a basic free plan so you can try it out before committing to it. Also, look for one that has a money back guarantee to give you peace of mind if you are unhappy with the product. That way, if you decide to switch, you’ve only spent time, not money, trying out the service.
4. No tutorials or user guides
When you’re getting started with a website builder, it’s important to have access to tutorials or how-to guides. Some builders will advertise these resources to entice newcomers, but then make them hard to find or difficult to follow, and some simply won’t provide them at all.
Choose a website builder that offers easy-to-follow tutorials or how-to guides so you can start creating your business website right away. Keep in mind that it’s equally important to check if a service has an active community forum where you can ask questions and get help from other users.
To give your business the best chance of staying visible online, you should only consider builders that offer robust search engine optimization (SEO) tools. Look for basic tools like keyword research and metatag optimization in addition to more advanced tools like sitemaps, crawler tags, and canonical URLs.
These features are essential for optimizing your business website for search engines and making it easier for customers to find your business online. Consider investing in a website builder that offers all the SEO tools (opens in a new tab) that you think your business should use, so that you can create and maintain a user- and search-engine friendly website.
Additionally, social media is now an essential part of any business, so it is important that you choose a website builder that offers social media integration, especially if your business already has an existing social presence. This way, you can connect the company’s website to its social platforms, making it easier for visitors to find and share its content.
6. Limited customer support
Many website builders advertise 24/7 customer support, but actually only offer it during business hours. Others will have a limited number of ways to contact customer support, such as only via email or chat.
Choose a website builder that offers 24-hour customer support so you can get help whenever you need it. Look for one that offers several different ways to contact its customer support team, so you can choose the means of communication that works best for you.
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