5 Ways to Increase Your Small Business’ Digital Footprint


The world of online business and e-commerce has not been the same over the past few years as consumers facing lockdown restrictions and stay-at-home orders have prevented many from visiting their local in-store retailer.

Due – Due

As online shopping trends increased and businesses rapidly became more digitized, small and medium enterprises were among those left behind as bigger and more important brands managed to transition easily into the digital world.

The United States is only second when it comes to online shopping and e-commerce. According to latest estimatese-commerce sales are expected to reach 23.6% of all retail sales by 2025, up from 11% in 2019. With more than $768 billion spent on e-commerce In 2021 alone, with an estimate of over $1 trillion by 2025, the online shopping market is doing extremely well as more businesses look to improve their digital presence.

Even with an unrivaled playing field, big brands, and massive competitive traffic, small and medium-sized businesses that aren’t yet fully digital now face declining sales and a lack of support from younger consumers.

Not quite convinced? According to a Walker Sands report on the future of retail as of 2018, approximately 41% of consumers receive packages from Amazon per week. Around 50% of consumers aged 18-25 receive at least two packages per week, with the highest percentage of 57% being held by consumers aged 26-35.

If you consider how much time younger generations, Gen X, Gen Y and now Gen Z, spend online, you can think for yourself how much money they spend online – and at what rhythm, it will only get bigger.

So if you’re not very tech-savvy and don’t have the digital footprint you want for your online business, consider the following five ways to improve it.

Have a website

Websites have always been one of the strongholds for doing business online, and in some cases, small startups and medium-sized businesses have simply used websites as a way to showcase their contact details, location, social media and a small gallery of their services or products.

While it’s a great way to establish an online presence, having a website just to advertise your contact information quickly loses steam. The statistics are almost alarming enough, with more than 36% of small businesses claiming they don’t have a website, and about 35% declaring their commercial influence is too weak to have a website.

Yes, we have to consider that some business owners and entrepreneurs won’t have the financial capital upfront to build a website, but overall the importance of having a platform where you can control almost all aspects of it is a way to shape the interest of potential consumers and help improve customer services.

Today, creating a website has become a little easier and a lot cheaper. Business owners might be able to build a website on their own, using some form of website builder tool to help them through the process. Others simply enlist the help of a web developer or graphic designer, where medium-sized businesses may consider employing a full-time team member to manage and operate their website.

Creating a website requires a lot of thought, and more importantly what you want to do with it. In today’s world, online shopping is rapidly overtaking in-store and physical shopping experiences. To help you grow your business and your digital footprint, consider how a website can play a vital role.

Invest in SEO strategies

Not too long ago, business owners began to realize that their online traffic was declining as fewer visitors clicked through to their website or interacted with their social media posts. Next is search engine optimization, the master of growing “organic” traffic and building a digital footprint that will be recognized by almost everyone on the internet.

SEO strategies have become a key factor for small businesses, especially those that are just starting to generate a decent amount of traffic online. Even the most basic concepts of build a solid SEO strategy are not that difficult. Many companies these days hire a digital marketing team or maybe a freelancer who can help them get the job done.

Whether it’s creating keywords, creating high-quality natural content, using multimedia, adding page titles, or improving the overall user experience, you can improve your skills in SEO in different ways.

Although it may seem like an easy task to accomplish, experts suggest that hiring a professional would always be the best option. At the start of any new business, resources can be a bit scarce, but as the business grows and the importance of online presence is realized, consider contacting a top SEO specialist to make work.

Link social media platforms to your website

If you’re a small business with at least one or two different social media accounts, a website, and maybe a LinkedIn page, you’re already well on your way to creating a better online footprint.

A older study from 2014 revealed that approximately 81% of consumers and buyers research a business before making a purchase. This translates to thousands of people visiting your social media pages, following your tweets, or simply viewing your website before making a final decision. An online presence plays a major role in how your business is presented to the public. Generally speaking, we see how younger generations of consumers would follow the trends of celebrities and influencers, and getting your products or services endorsed by a high-ranking social media influencer might not be that much of a stretch.

Overall, linking your social media platforms to your website creates a direct link between your business and your social networks. This makes it easier for consumers to contact you with questions, make shopping choices easier, and even browse your current offers. It’s a two-way street, and if you have social media, maybe add your website URL link in the bio section at the top of your profile. There are simple and really affordable, almost free, ways to grow your online presence without having to spend a lot of money to get it right.

Focus on local reach

Often when developing a digital or online marketing strategy, we tend to overlook the areas that have the most impact – the local community. In an article by Entrepreneur, experts suggest that when looking to increase your online traffic, look for ways that will impact your surrounding community. With this, businesses should seek to restrict their target audience to their surrounding areas. Once they have identified their points of interest and their audience, they can start using online strategies that will help influence the online shopping experience. You can then look to target residential or commercial accounts, or even create a strategy specifically for parts of town or state that will attract post-online traffic.

It’s not something that many business owners think about, but when you start your business you should already have an idea of ​​your target audience and how you will reach them. Targeting them directly in the surrounding area via the internet and other social media channels is one of the first ways to make an impact and drive more traffic online.

Use freelancers and contractors

If you’re looking to get the job done without having to hire an additional employee or do it yourself, consider hiring a freelancer or contractor. It’s one of the best ways to save money, while increasing your digital footprint. Freelancers are plentiful these days as more and more people leave their jobs to pursue something more meaningful. When you hire a freelancer or contractor, you will be able to get the job done, professionally at best. It also helps reduce employee payroll costs, and you don’t have to keep a freelancer or contractor on your team after the project is complete.

With so many websites and platforms dedicated to hiring freelance talent, a business owner will have a plethora of options and individuals to choose from. Of course, like anything else, you’re spending money on a service you want done right, so make sure the person you hire has the skills and knowledge to meet your demands. It’s not a bad idea at all to spend a little more than you planned, as it will help you find a freelancer who will do the job properly, without causing further delays.

Freelancers work in a variety of fields, and they can come up with even better ideas than you initially had, which makes it easier in the long run because you don’t have to worry about buying items updating. online, creating content, posting to your social media channels or running digital marketing campaigns. Always remember that if you don’t know how to do it and have the money to spend, there is a freelancer out there who is ready to do it for you.

Takeaway meals

Business isn’t the same as it used to be, and companies that see a drop in online support or traffic should consider ways to improve their digital footprint. Keeping up with current trends and consumer buying habits are some of the key factors that will influence your online presence.

Overall, we now see how important it has become to build an online reputation that can impact consumer habits and drive sales growth. Having a digital presence should be one of the biggest contributors to any business, regardless of size, as it allows them to reach a wider audience than they ever thought possible.

Be consistent in your marketing campaigns and use high quality content. Create engaging platforms and attract consumers who will become strong supporters. There are affordable, yet professional ways to get the job done, but it’s important to always consider how your digital footprint is your business, only online.

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