4 steps to help employees transition from declining roles to thriving new ones

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To get started, identify roles that are declining and roles that are growing in demand; then look at the skill sets that closely match the two roles.

The pace of digital transformation in today’s workplaces has seen more and more employers hire talent into digital roles, while looking to upskill their current workforce to keep up with the changes that are happening. she brought to their roles.

In fact, research has shown that the demand for typical digital skills has spread across different professions and sectors “faster than for other skills over the past decade”, according to a new report by the Organization for Economic Cooperation and Development (OECD) and Randstad.

This means that professions that only a few years ago did not use digital tools or required digital skills are now increasingly digitized. With this in mind, the report presented the following: five digital skills most in demand in the job market:

A dadvanced data analysis
According to the results, the demand for data analytics spread across jobs 15.5 times faster than the demand for average skills. In Singapore, it spread five times faster, the report adds.

cyber security
With cyberattacks becoming an increasingly pressing issue and risk to the workplace, employers are now investing more in security and risk management resources. As a result, more and more are hiring workers with cybersecurity skills.

Programming
According to the report, programming skills have also been in high demand lately, as they “play a key role in a variety of fast-growing job categories.”

Automation and Internet of Things (IoT)
Automation and IoT skills are spreading up to six times faster on average than demand for other skills, fueled by the growing popularity of smart home products and smart wearables such as watches, it was pointed out in the results. The pace was particularly fast in the UK and the US, performing six to seven times faster than the average skill, respectively.

Digital skills related to business and sales
With the use of digital technologies in almost all productive sectors of the economy, there are growing needs for a range of related skills. In this vein, the demand for digital skills related to business and sales has spread to different jobs 8.5 times faster than average, with the strongest growth in social media skills. Additionally, the spread of programming skill requirements grew eight times faster than average, while that of computer automation skills grew six times faster.

Bearing the above in mind, the report revealed some what steps employers can consider to help their employees in less-demanded roles grow and thrive in new roles.

It starts with use big data to identify declining and rising roles in the organization. For example, employers can consult the datasets available in national labor reports and statistics, which show any expected decline or growth in job types.

Then, employers can analyze and identify similarities between roles. By looking at skill sets in different roles, according to the report, employers can see which positions offer the closest match. Consider the example of ad networks (in decline) and digital marketers (booming) in the United States:

According to OECD calculations, there is a high degree of skill overlap between advertising salespeople and digital marketers, as shown in the charts below:

Third, employers can strive to offer the team a clear retraining plan to move into new roles. In doing so, employers should ensure that they offer transparent, data-driven training plans to fill any gaps in knowledge. For example, looking at the two roles mentioned above, the data in the report indicates that an ad sales agent should deepen their knowledge of web analytics and online marketing in order to transition into a digital marketing role.

priya nov 2022 oecd randstad report roles skills assured distance

The final step is to support employees in their transition to their new roles. Of course, changing professions, even within the same organization, can be difficult. Thus, employers are advised to offer these transitioning team members the same support as newcomers, with onboarding processes, regular check-ins with line managers and introductions to new colleagues to help them settle in faster.


The new report from the OECD, in partnership with Randstad, aims to provide business leaders with essential information.

It is based on an analysis of 417 million online job offers over a period of 10 years in 10 countries: Belgium, Canada, France, Italy, Germany, Netherlands, Singapore, Spain, United Kingdom and States States, covering four main categories of digital professions: IT and data analysts and administrators; software developers, programmers and engineers; ICT technicians and data entry clerks, and ICT and HR managers and marketing specialists.

Although the data is based on the markets above, HRO believes it remains relevant to all readers in the region.

READ ALSO : APAC Digital Agility Rankings: Hong Kong ranks fifth, improving but still lagging behind


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