According to Ahrefs, 91% web content does not generate organic traffic from Google.
It is surprising.
We also know that content marketing represents the highest share of the budget for SEO experts.
This means that a lot of your content creator’s job may not be driving organic search traffic to your site.
This statistic leaves many businesses wondering:
- How can I make sure my content is driving organic traffic from Google?
- What steps can I take to shift my SEO team’s time to other areas that are moving the needle?
Answer: Using AI.
AI can automate the more time-consuming tasks of content creation, such as finding content gaps and creating content briefs. Automation has the potential to efficiently free up your team’s bandwidth and prioritize more important optimization tasks.
This is why we have created Semji.
Our solution helps SEO and marketing teams produce better content in less time.
Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.
Task 1: Automate Your Most Important Content Prioritization Strategy
When launching a content strategy, one of the first considerations is where to focus your efforts to increase SEO performance.
Automation can help you quickly discover what pieces of content to prioritize and how to pivot your strategy for better results.
Automatically get a priority score for each piece of content
What pieces of content should stay published? What should you optimize? Where to start ?
It is not always easy to identify the top priorities when creating a content refresh strategy, especially when your website has hundreds or even thousands of pages.
Fortunately, there are proven auditing techniques, like our organizational chart, which gives you advice on priorities in your content review process.
Performing a manual audit to identify content gaps is a lengthy process that can lead to wasted time if the wrong pieces of content are updated.
Automated solutions like Semji use unbiased data to instantly identify the right pieces of high potential content. With Semji, you can prioritize your content optimization plan based on what really impacts ROI.
How it works? Just after Create your account, the platform instantly lists your website content based on the highest potential for performance improvement.
Using AI technology, Semji scans your entire website, processes data from your analytics tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority score to each piece of content.
With this priority score, you can quickly see which content requires the least amount of optimization work to generate the highest ROI.
Automatically target priority requests to inform your strategy
All good SEO strategies start with identifying the right queries to target.
Depending on your goals, you may need to identify several types of queries to achieve your individual goals.
For example, if a segment of your strategic goal is to increase brand awareness, you will need to target generic keywords.
If a separate goal is to increase conversions, you will also need to target long tail keywords in your overall strategy.
As you develop your strategy, you will find that your target audience may make dozens of different requests to express the same need.
This leads to the essential but time-consuming step: determining the priority keywords to focus on. If the wrong keywords are selected, you may see a decrease in ROI.
With Automation and Semji, your SEO and content strategy is built on strategic queries based on keyword themes. This type of strategy effectively prepares your website for Google’s MUM algorithm.
Semji takes the tedious research step away and provides keyword and question ideas that will give you the highest traffic potential.
For example, for the query [lose belly fat], Semji provides several complementary keywords such as [how to lose belly fat], [best way to lose belly fat], Where [exercises to lose belly fat].
With Semji, you’ll see exactly which queries are driving high search volume, and you’ll discover new opportunities that you might not have thought of.
Task 2: Automate Competitor Analysis
Competitive analysis is essential for two reasons. It helps you:
- Identify the strengths / weaknesses of your competition.
- Get to know your audience’s and Google’s expectations for the topic you’re targeting.
With new players entering the space every day and regular updates from Google, competitor analysis requires constant monitoring.
Automation can help you centralize your competitor’s content and quickly find new opportunities to boost your SEO performance and gain market share.
Easily see the structure of competing content
Visualizing the structure of competing content allows you to analyze how top performers cover the topics and content that Google favors.
It also means knowing what online users expect, or what research intention behind their query is the search engine results page (SERP).
Ultimately, it’s about understanding the intent behind the SERP so you know exactly what content to create.
Manually researching competitor content is time consuming, and poor analysis of competitor content creates the risk of missing the mark.
You can spend time on a piece of content that brings no visitors.
With Semji, you can see the top ten best performing content in seconds on Google. With one click, you can easily identify the topics to add to your content strategy.
Automatically discover which topics are saturated and fill in the gaps
To make sure you produce content that will drive more traffic and ROI, you need to make sure that your audience is interested and that your content matches their needs and search intentions.
There are thousands of websites offering content that meets your audience’s query. It’s up to you to provide the best answer.
The competitor research required to find out what topics have been covered and where gaps exist takes time.
Analyzing and making decisions about how to approach your content also takes time.
Poor analysis could lead to spending time on an irrelevant article that returns no traffic.
Automating topic gap research will help you grab the attention of your audience and Google.
Using AI, Semji’s heatmaps can help you immediately identify content gains.
These can show you the research intent of potential customers, topics covered in top content, and areas your competition didn’t respond to.
In the example above, Semji shows that for the query [lose belly fat], online users are more interested in finding [exercises] to get rid of belly fat (+ 300k searches on this topic).
A topic widely covered by all of the page’s competitors (dark pink) is an essential topic to cover.
However, a subject that has not been covered much (white box, light pink) is a differentiating subject that can also be used to boost traffic to your site.
Task 3: Automate the creation of optimized content for Google and your audience
While there are SEO guidelines for optimizing content, not all copywriters follow these rules. In this scenario, content summaries can help keep your team aligned.
SEO professionals know that the most important step is to create brief models at the start of your strategy. This template should include:
- The list of keywords.
- The expected format.
- The purpose of your article.
- Useful resource links to keep writers up to date.