110 dentists on the state of dental marketing in 2022

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“After comparing the top performing practices’ strategies with the sample as a whole, it’s fair to say that catering to digital consumers through digital marketing has become a key part of a successful dental marketing strategy.”

Despite the new challenges faced by dental practices each year, the dental industry has proven to be extremely resilient in the face of adversity. To better understand the current state of the dental industry, ProSites, a national leader in web design and marketing solutions for dental practices, conducted a survey of 110 dental practices across the country.

As patients increasingly turn to the Internet to find and research healthcare providers, the next industry snapshot shows that dental practices are following suit, with great success. Even in the midst of a global pandemic, mandatory closures and patient safety concerns, ProSites found that:

  • 31% of respondents reported annual practice revenues of more than $1,000,000 in 2021.
  • 33% have seen their income increase in the past year despite COVID-19.
  • Online marketing techniques have consistently been ranked as the most important for practices heading into 2022.
  • Dental marketing budgets hit an all-time high in 2021, with 20% of respondents indicating they plan to further increase marketing spend in 2022.

ACCESS THE FULL STUDY HERE.

Through its research, ProSites found that Best Performing Practices ranked digital marketing techniques like website, SEO, and online reviews as even more important (and traditional marketing techniques as even less important) than online marketing. overall sample. High performers also updated their website more frequently than the overall sample, with 53% saying they updated their website in the past 30 days.

“After comparing the top performing practices’ strategies with the sample as a whole, it’s fair to say that engaging digital consumers through digital marketing has become a key part of a successful dental marketing strategy” , said Kelli Bock, head of brand marketing at ProSites.

“High usage of the website, coupled with an increase in demand for additional online services such as online bill payment, electronic forms and digital procedure information, indicate that the dental market recognizes the value of marketing digital and is poised to continue expanding.”

The company’s recently released State of Dental Marketing 2022 report provides insight into the strategies of successful dentists, dental surgeons and office managers when it comes to growing their practices and overcoming the challenges of the dental industry. ‘industry. Although individual tactics vary, the common goal is growth and profitability for the practice.

To learn more, download the 2022 State of Dental Marketing eBook.

About ProSites

ProSites is a leading provider of website design and marketing solutions that helps dental and medical practices attract, engage and retain patients. We’re endorsed by 11 state dental associations, endorsed by more than 14,000 professional practices, and recognized as a recipient of the Dentaltown Townie Choice Award two years in a row, voted #1 in website design and services. To learn more, visit https://www.prosites.com/.

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