10 ways to optimize your digital presence


Visibility is everything in business. While that used to include buying a billboard and a flashing sign, these days it’s all about your web presence. According to Google, 97% of customers search the internet before visiting a local business. To stand out as a sole trader or independent contractor, you need to have a strong internet presence.

But what exactly is an online presence? With so many small businesses vying for customer attention, how can you stand out?

What exactly is an Internet presence?

Suppose you are looking for someone on a contract basis to perform some web design company work. A quick Google search turns up dozens of companies and individuals offering their services.

Is it easy for customers to get in touch with your business? The answer depends on your web presence.

  1. Make a good first impression

People make quick decisions. In fact, consumers form an opinion about your website in less than a second, which impacts their decision to stay or leave. Most of these first impressions focus on the design, look and feel of the website.

That’s why it’s time to call in the professionals. A graphic design company with online knowledge will create a professional website that will have an immediate positive impact.

  1. Ask for a user-friendly design

You have probably heard of UX (User Experience). It’s a popular phrase in web design for a reason. It’s about giving your customers a better experience on your website. Finally, it doesn’t matter how beautiful your website is if users don’t know how to use it.

A good user experience will provide a smooth customer journey to the point of sale. As an added benefit, it will increase your search engine rankings.

  1. Make it mobile friendly

Smartphones are beginning to supplant desktop computers as the primary means of Internet access. Therefore, having a mobile-friendly website has become an essential aspect of an online presence.

What is a mobile-friendly website? It’s a responsive design that adjusts the display to the visitor’s device, whether it’s a desktop computer, tablet, or smartphone. A good web design company will be adept at developing responsive websites.

  1. Set an SEO priority

SEO (Search Engine Optimization) is about improving the number and quality of visitors to your website through search engine results. At the center of it all is a deep understanding of your consumers; the answers they seek, the expressions they use and the information they need.

If done correctly, your business will rank high in search engine results and your business will grow. Again, this one is for specialists only.

  1. Use social media

Social networks are a simple way to increase the visibility of your business. A grassroots approach to social media will greatly increase brand awareness and help you establish a large following.

Social media is synonymous with interaction and networking. The more you can communicate with your audience, the more likely you are to close a deal. When you connect with a customer on a human level, brand engagement skyrockets.

  1. Post useful content

Let’s be realistic. There is a lot of useless information on the Internet. You’re already ahead if you can ensure that your content has real value and meaning for your target audience.

Your services are more likely to be shared if you provide value, thereby improving your visibility. Regular new material also indicates that your website is up-to-date and relevant, which increases your authority on the Internet.

  1. Connect your profiles

You might think that your personal and professional profiles should be separate. Consider again. By having two separate accounts, you divide your target audience and effectively cut your influence in half.

LinkedIn, Pinterest, and YouTube are all great places to combine personal and professional.

  1. Advertising on social networks

Social media advertising strategies are quite effective. They can generate significant increases in page views and subsequent revenue when expertly targeted for your unique audience.

A good logo is essential to run an effective campaign and increase your visibility on the Internet. Hire a logo design agency to make sure your logo does everything it can for your brand.

  1. Apply web directories

There are several free web directories available online that will help you reach your target audience and increase web traffic.

Web directories will produce inbound connections to your website, which will help you rank higher in search engines. There are several industry directories to choose from. A professional web development company will know which web directories are the most popular.

Finally, developing a strong internet presence is one of the biggest expenses a business can incur. So don’t underestimate yourself. Contact us today to learn more about web design clients can rely on and how we can help you and your organization.


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